Holly Lawton

I've always worked with words. I dreamed of being a reporter and instead became a passionate editor. Eventually I moved into corporate and agency copywriting.

For the past 8 years, I've supported marketing campaigns for hospitals and healthcare-related clients as a senior content manager. I bring an extensive background in specialized web copy and multi-channel campaigns for diverse audiences, particularly HCP and patient-facing.

<

>

Patient-Facing Content: Provider Blogs and Web Pages

I wrote content and oversaw a small team of contract writers that produced 40-50 blogs and web pages each month for our client providers in audiology/ENT, urology, pediatrics, OB-GYN, orthopedics, wellness, surgery, and many other specialties.

Filters & Sorting

Search

Order by

Filter by Publication

Patient-Facing Content: Provider Blogs and Web Pages • 6th July 2026

Web Page: In-the-Canal Hearing Aids

My job includes catering to numerous audiology clients and working with the SEO team to provide highly searched content that educates patients and drives volume. I wrote this web page content to offer across our audiology client spectrum.

Patient-Facing Content: Provider Blogs and Web Pages • 7th July 2026

Blog: College Kids Home for the Summer? How to Set Boundaries, Find Compromise, and Keep the Peace

This blog addressing a common topic for college-age students and their parents was a custom request by Queen City Counseling and Consulting, which specializes in treating teens and young adults ages 13-27.

Patient-Facing Content: Provider Blogs and Web Pages • 6th July 2026

Web Page: Optilume® for BPH

Urology clinics are among our primary clients. This content was a custom request for Texas Center for Urology. I also added it to our WordPress content library and removed specific client references to make it available for any providers we serve that offer this technology for enlarged prostate.

Patient-Facing Content: Provider Blogs and Web Pages • 6th July 2026

Blog: When to Finally See an ENT

I worked with the SEO team to identify this common search topic for many people who struggle with ear, nose, and throat issues such as dizziness, snoring, or ear infections that sometimes require a specialist's care.