Holly Lawton

I've always worked with words. I dreamed of being a reporter and instead became a passionate editor. Eventually I moved into corporate and agency copywriting. 

For the past 8 years, I've supported marketing campaigns for hospitals and healthcare-related clients as a senior content manager. I bring an extensive background in specialized web copy and multi-channel campaigns for diverse audiences, particularly HCP and patient-facing.

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Fox Chase Cancer Center: Multi-Channel Campaign, "We Discover. We Deliver."

I supported a yearlong, Gold Aster-winning campaign spotlighting Fox Chase's global leadership in research and scientific innovation. The objective (which we achieved) was to help secure renewal of its Cancer Center Support Grant from the National Cancer Institute, reaffirming Fox Chase's elite standing as an NCI-designated Comprehensive Cancer Center. Monthly deliverables included print ads for The Cancer Letter, a prominent publication covering cancer research and drug development, and longer-form articles for the campaign landing page as shown below.

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Fox Chase Cancer Center •

Long-Form Web Page Article: Dr. Johnathan Whetstine and Dr. Margaret von Mehren, Epigenetics

Dr. Whetstine is the Founding Director of a unique interdisciplinary collaborative called the Cancer Epigenetics Institute. This Philadelphia-based national hub for epigenetics study focuses on the mechanisms promoting cancer and therapeutic resistance. The group’s elite membership of researchers and physicians includes Dr. von Mehren, Chief of the Fox Chase Sarcoma Medical Oncology Division. Together, they are finding groundbreaking ways to flip the switch on cancer.