Holly Lawton

I've always worked with words. I dreamed of being a reporter, instead became a passionate editor, and later moved into agency work as a copywriter and creative project manager. 


I’m a storyteller who can write, edit, collaborate and persuade for any platform. Even when I’m not someone's boss, I’m a leader of people. My success as a communicator begins and ends with making connections -- with clients, customers and co-workers. 


In my "other life," I work in community cat rescue, which is as much about people who need help as the animals themselves. My other addictions are The New York Times, travel, hanging out in downtown KC, Instagram and cat videos, silently correcting people's grammar, and all-day coffee. 







Physician Brochure: Tivic Health and ClearUP, "Let's Make One Thing Clear"

In the fall of 2019, Tivic Health launched a new FDA-cleared, non-prescription treatment for sinus pain called ClearUP. With several allergy and rhinology conferences coming up, we were asked to produce a physician-focused brochure with a dual purpose: to hand out from a conference booth as an introduction to the product; and to share with doctors at their offices so they could learn more about ClearUP and recommend it to patients. The requested turnaround was 48 hours. I created the campaign name and tagline, writing all related content based off information from the client and my own research.

Print Ad: LMH Health and Lawrence OB/GYN Specialists, "Expecting the Best"

Part of an ongoing brand campaign to establish LMH Health as the healthcare provider of choice for Lawrence residents and accentuate its specialized expertise. It shares the success stories of real patients and encourages locals to "stay home" for excellent care, rather than feel the need to travel to the Kansas City area. I wrote the display type and copy for the print ads. The campaign includes Lawrence OB/GYN Specialists, Total Joint and Sports Medicine health services.

Digital Copywriting: Fox Chase Cancer Center, "Cancer Types & Conditions"

I am currently rewriting and updating the content for all cancer types and conditions on the Fox Chase web site, to spotlight the hospital’s expertise as an NCI-designated cancer center providing an outstanding patient experience in the very competitive Philadelphia market. This involves research of the National Comprehensive Cancer Network (NCCN) Patient Guidelines; interviewing and working closely with Fox Chase specialists; and becoming a subject matter expert on each condition. I also have written patient guides on blood cancers and a landing page featuring the innovative CyberKnife System.

Community Newsletter: Kearny County Hospital, "First, Do The Right Thing"

This is a special edition of the quarterly report that we create and produce for the hospital. The objective was to reflect on the numerous accomplishments of Kearny County's departing CEO, who created a national model for rural health during his tenure; as well as offer promising facts and figures to assure the community of Lakin, Kan., that the hospital continues to be well positioned for the future. After several interviews and researching previous news coverage, I wrote the CEO spotlight story and gathered key statistics for attractive graphics calling out the hospital's success.

Video/Ad Campaign: Sprint, "My City, My Network"

I wrote the display/intro copy and script for the following video, "Ingredients for a Great Customer Experience." It was part of a localization campaign -- spotlighting 8-10 cities in which Sprint was the leading wireless carrier -- that was concepted and directed by me and the YellowFan four-person creative leadership team. As content director, I wanted to showcase real customers with cool stories who could help boost the brand by connecting with their local audience. I researched the list of candidates (often digging up my own recommendations), identified the most compelling stories, and interviewed the finalists before collaborating with the sales team to make the choice.

White Paper: Pharmacy First, "The Value of Comprehensive Claims Reconciliation"

Each quarter, I write one white paper and two blogs for Pharmacy First, a Pharmacy Services Administrative Organization (PSAO) that helps independent pharmacies manage the financial aspects of their business, including third-party contracts, fees, and reconciliation/recovery services. This objective of this white paper is to demonstrate not only that claims reconciliation by a PSAO can help community pharmacies stay more competitive, but also that Pharmacy First's comprehensive services go beyond those of most other PSAOs.